When someone sees a tractor and planter moving across a farm field, what’s their impression of the farmer inside?
“A guy wearing bib overalls, with autosteer on, listening to the radio, playing on Twitter?” said Chad Colby, founder and owner of Colby AgTech, an agriculture technology application firm based in nearby Morton.
Colby is known around the Midwest and across the U.S. for his expertise, as a licensed pilot, with unmanned aerial systems in agriculture applications.
“Nobody really understands how sophisticated our equipment is right now,” he said.
Nobody, that is, except maybe a generation who have grown up using similar technology. And connecting non-farm audiences, especially young audiences, with farmers, their modern farms and the technologies they use is vital for ending stereotypes and misinformation about production agriculture.
“If you have not personally faced this yet, the next generation that comes behind you to run your operation, to run your business, will face is the simple fact — so many people do not understand what we do in agriculture,” Colby said.
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